I knew JT would find it easy breaking out on her own as an individual following the Super Freaky Girl Queen Mix moment. She commanded star power in tier levels. Just a month ago, we made a spread on our socials manifesting JT branching out her brand further and further. Fashion, brand deals and solo music. One is ticked down already with this domineering partnership.
JT’s partnership with Kiss Colors and Care will involve a newly added styling collection for all hair styles. The company’s vision aims to celebrate individual concession and self-expression in its customers’ hair voyages by delivering the highest quality products. JT being the international partner is a smart choice due to her current image that evovles over time and caters to every different fan of hers. In her own words, she says,
“I’ve always been the girl who was creative with her hair and looks. I’m not afraid to try different styles and different colors that are trendsetting. I love having options that cater to my texture and creativity, so being the face of KISS Colors and Care was the perfect collaboration. Let’s Be Bold!”
This prodigious partnership will have JT have a more hands on approach with the creative content direction through press tours, events, editorials and so much more. She will also entice her fans with exclusive peeks into her daily use of the products, and what works for her. In essence, she’ll be a high-profile content creator for the brand.
“JT is the epitome of confidence and self-expression. Because Kiss Colors and Care celebrates creativity and style versatility, we could not think of a more iconic brand partner to represent the brand and its philosophy. We’re thrilled to have JT as our celebrity partner – she continues to be a disruptive force in the music, fashion, and beauty industries. She is bold and embraces new hair looks with confidence and authenticity, which aligns perfectly with our new styling collection,” says the SVP of Global Marketing Annette DeVita-Goldstein for Kiss Colors.
Kiss Colors and Care’s new addition of the styling collection includes:
-The Kiss Colors & Care Braiding Gel Maximum Hold and Braiding Gel Extreme Hold
-The Kiss Colors & Care Locking Gel Regular Hold and Locking Wax Maximum Hold
-The Kiss Colors & Care Twist Curl Gel
-The Kiss Colors & Care Foam Mousse
-The Kiss Colors & Care Edge Fixer Wax Stick
-The Reversible Premium Crepe Satin Bonnet, Super Jumbo Bonnet, and Braid Bonnet
The products are currently available at Kiss Colors’ website, Walmart stores and online on Amazon.