Quality Control’s music executives Kevin “Coach K” Lee and Pierre “P” Thomas have reportedly merged with Hybe America in a $320M deal. According to Variety, the deal was dealt, signed by Scooter Braun–who has had relations with the execs from the early 2000s. Braun crossed the t’s and dotted the i’s in this impressive partnership. Quality Control is home to Quavo, Lil Baby, City Girls and Lil Yacthy.
HYBE is on an actionable mission to cultivate into a leading entertainment and music dignitary. Their aim is to merge music with other avenues related to the entertainment industry. Kind of continuing the foundation “P” and “Coach K” laid through their tenure as music executives to huge names in the music industry. The deal doesn’t exempt the current artists from combining with Universal Music Group.
“I am so proud and honored to have Coach and P join Bang and I as our partners,” says Scooter Braun, “QC is one of the most significant independent labels in the world, working with incredible artists who are, and remain to be, the voices of culture. I’ll never forget riding around Atlanta over 20 years ago with Coach discussing our dreams and ambitions and how we said ‘If they let us in the game, we are never going to give it back.’ Now, all these years later, we are joining forces to make these dreams a reality.”
P also added what the partnership means for him and Coach K, “HYBE are perfect partners for Quality Control as we come together to take our story and work global. All of HYBE’s leaders are entrepreneurs with phenomenal combined history finding talent and taking it to the highest levels. Taking QC worldwide requires key partners like this who understand building something from the bottom and aiming sky high. It matters to us greatly their grasp of culture and acutely seeing what QC has built and the limitless path of where it can go.”
“Over many years Scooter and I have cultivated real trust and a common way of looking at the world and culture. An added bonus of this partnership is the fact that both QC and HYBE have existing relationships with the UMG family and that will create an easy flow that will benefit the artists. The artists of QC are our focus, and their best interests will be incredibly supported with this partnership.”
Let’s hope this deal allows P & Coach K to flex their leadership expertise in this historical merge.