Efficient passenger support systems and functions: Reliability and efficiency of passenger support systems and functions is critical for the operations and business continuity of an airline. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Sheikh Ahmed said: No one knows when the pandemic will be over, but we know recovery will be patchy. Grow your business. This dramatic revenue decline was due to the COVID . The financial investment to purchase and install or upgrade systems that improve the in-flight experience. Being a service provider the major aim of the airline is to provide comfortable journey to its customers. While the macro factors are the political condition of the country its economic condition, society and the technological development in the country (PESTLE Analysis of UAE 2012, 2012). 2. The airline was established by the Emirates government. Looking for a flexible role? The reported total transaction value (TTV) of travel services sold declined by 98% to AED 229 million (US$ 62 million). Emirates current strategies include improving in-flight services for travelers and lowering its operational costs to enhance efficiency. An evaluation of the strategies using the SAF model showed that the three options could contribute to the airlines growth. The three strategies can help Emirates reduce costs (strategy 3), increase its revenue through diversification (strategy 1), and improve the quality of customer service (strategy 2) in line with macro-environment trends. The government has also establish a trade free zone for conducting businesses activities. Emirates airline reported a 34% growth in revenue in 2015 ($1.5bn) (Research and Markets 2013). Airlines can utilize travel agencies, advertisements and the internet to promote their brand. In term of quality people rate airlines as 10 for Emirates Airline and 9 and 8 for the rest two airlines. For different referencing styles and detailed guidelines, please click here. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. Based on the findings, the report will identify and recommend one strategy for implementation by the Emirates. Key Performance Indicators (KPI's) Report. Passengers from these countries can stopover at Dubai International Airport en route to North America or Australia and New Zealand (Auckland destination). The airline operates more than 3400 flights per week. 2, pp. They have competitive pricing strategy. Area / Region: UAE, and all six continent in the world. connection point between two flights. As a result, the Groups total workforce reduced by 31% to 75,145 employees, representing over160different nationalities. Emirates Airlines strongly focuses on providing luxurious travel experiences and top-notch customer service. Jammoul, A 2014, The Strategic Diagnosis: Emirates Airlines, Sophia University Presss, Nice, France. The top destinations for expansion include locations in South Asia through code-share agreements with other carriers such as Malaysia Airlines (Lovestock, Wirz & Keh 2002). Dedicated to your worth and value as a human being! Emirates Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.com. Today the economy of the country is growing on fastest pace and the recorded economy in 2013 was 4.4 percent, which was expected to reach at 4.8 percent this year. DII impact from Emirates' operations 5 Figure 4. 205-211. Emirates local competitors include RAK Airways and Etihad Airways. Emirates Airlines Financial Transparency - https://www.emirates.com/in/english/about-us/business-model/financial-transparency.aspx, 4. A strategic drift arises when a firms strategies are shaped gradually by its history or organizational culture that is not in consonance with industry trends (Grant 2002). Their cargo service provide on time delivery to its customers. Moreover, as the country has flourishing tourism industry therefore, from many country every year millions of people travel to UAE for holiday. Retrieved from https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. In term of UAE, the environment of UAE is the dynamic environment. Stakeholder Analysis: Lockheed Martin Corporation 1461 Words | 6 Pages. Some of the prominent airlines from UAE other than Emirates Airline are Etihad Airline, and Qatar Airline. Environmental, Social, and Governance (ESG) Analysis Report. Subsidiaries, Partnerships and Collaborations Report. Disclaimer: Information contained in the press releases published on our media centre is accurate at the time of publication. This is IvyPanda's free database of academic paper samples. Technological Environment AND Natural Environment. With significantly reduced and constrained capacity deployment across most markets, Emirates, Due to ongoing pandemic-related flight and travel restrictions, the airline reported a, Emirates carried 6.6million passengers (down 88%) in 2020-21, with, With the strong demand in air freight throughout the year, Emirates cargo division reported a, The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a, With reduced flight and travel activity across the world, dnata's. And the company is one of the few in the world to use all wide-body aircraft. Emirates' Economic Impact in Europe Figure 1. Twenty year ago, Emirate Airline was born as the official airline of UAE. In particular, the rise in the competitive rivalry in the low-cost segment, rising fuel costs, and expansion into the Asian market present a threat to the Emirates competitive position. Labour force, which comprises engineers and pilots, tends to be unionized. Additionally, Emirates has expanded its global reach through partnerships and codeshare agreements with various airlines worldwide. Emirates Airlines Annual Report 2019 - https://cdn.ek.aero/downloads/ek/pdfs/report/annual_report_2019.pdf, 2. Its airport services brand, marhaba, opened an expanded and refurbished lounge at Dubai International airport, and expanded its international network with a new lounge in Manilas Ninoy Aquino International Airport. Emirates Airlines has been a dominant player in the Middle-East aviation industry earning enormous profits over a decade. Emirates [EMIRA.UL], the world's biggest long-haul airline, said on Monday it was in the process of only a "modest restructuring," two months after it reported a 75 percent decline in half-year . Micro environment of UAE is its trading partners, competitor i.e. other countries in the Middle East region and UAE itself. The Emirate Airline also adopt that strategy. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The main stakeholders include the Dubai government, company management, passengers, travel agents, aircraft providers, and staff. The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a loss of AED 1.8 billion (US$ 496 million) for the first time. Society has also great influencer on purchasing decision of consumers in different situations. 1-9. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. Air canada- Digital Marketing Strategy Keshav Arora 1.9K . customer services and relationship activities. Moreover, positioning referred as factors on which companies differentiate their brand from their competitors. Maximova (2019) opined that stakeholders' analysis can be regarded as a tool for generating ideas about actors or individuals to analyse and understand their intentions, behaviours, interests and relations; accessing the influence they bring on decision-making and . As of September 2021, Emirates Airlines served over 150 destinations in over 80 countries across six continents. The airline started its operations in 2003 and from that time till today the organization has shown exceptional growth in term of providing quality to the passengers who travel through this airline. This includes a one-time impairment charge of AED 710 million (US$ 193 million) mainly relating to certain aircraft which are currently grounded and are not expected to return to service before their scheduled retirement within the next financial year. Copyright of Emirates Airlines SWOT and PESTLE Analysis is the property of Barakaat Consulting. Emirates 2012, Airlines and Subsidy: Our Position. While, Etihad Airways is the second brand in term of quality, good will and other mentioned factors in the mind of people. Sheffi, Y 2006, The Resilient Enterprise: Overcoming vulnerability for competitive advantage, Pearson Education, New Jersey. In short, stakeholder theory presents an opportunity to infuse business analysis with ethical standards ( Freeman, 2015 ). Web. Analysis of Competitive Strategy and Position. The industries company is catering are airport services, hospital industry, catering, and engineering. And this airline is hopeful in maintaining it strong growing position in future also. We will write a custom Report on Emirates Airlines Strategic Choices and Decisions specifically for you for only 11.00 9.35/page. Emirates is an established brand of the Emirates group. US$ figures are converted at 1US$ = 3.67AED and are based on the AED figures rounded off in millions. The airlines primary hub is at Dubai International Airport (DXB), also one of the busiest airports in the world regarding passenger traffic. A. MarketLine 2014, Company Profile: Emirates. The number of aircraft turns handled by dnata in the UAE declined by 59% to 78,000. The detailed complete set of references are available on request in the 'Complete report' on purchase. The Groups cash balance was AED 19.8 billion (US$ 5.4 billion), down 23% from last year mainly due to weak demand caused by the various pandemic related business and travel restrictions across all of the Groups core business divisions and markets. The GDP growth of the country is exceptional. 2. The issues are still under discussion. The main stakeholders include the Dubai government, company management, passengers, travel agents, aircraft providers, and staff. 2009). Emirates should continue improving its on-board facilities, e.g., entertainment and communication (Wi-Fi), and catering services to maintain its strong competitive position. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/, IvyPanda. Dnata is one of the largest combined air services providers in the world, serving over 300 airlines in 35 countries. Moreover, we have to look which need is least and which one is of most importance. Over the time they have built strong relationship with their customers. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Three type of passengers toward whom they tailored their marketing and positioning strategy are business people, families, and transit passengers. Emirates average fleet age remains at a youthful 7.3 years. For the first time in the Groups history, redundancies were implemented across all parts of the business. The firms other cost-efficient operations include. The airline is the leading as well as the largest airline of not only UAE but also of Middle East. British Airways : Stakeholders Objectives Parsa Lohani, FHEA, MCIM (Chartered Marketer) 8.4K views12 slides. It enables the airlines to present its brand in through the most effective channels. The firm has won several accolades for its quality in-flight products, including the Airline Passenger Experience Award and the British Travel Award, among others (Lohman et al. In 2017, Emirates was lauded as the Best Airline in the World in the inaugural TripAdvisor Travelers Choice Awards for Airlines. Keep it up! Basically, the customer analysis is the way of gathering data from customer to known about their purchase decision. In addition to passenger flights, Emirates SkyCargo operates dedicated freighter aircraft and manages the cargo activities of the airline. The prosperity of the organization is since it is developing in the UAE, a country characterized by rapid and efficient economic development (Simmons, 2020; Almarri and Abu-Hijleh, 2017). Economies and companies that entered pandemic times in a strong position, will be better placed to bounce back. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The airline has pursued an aggressive growth strategy, often being the launch customer for new aircraft models and investing in new technologies to improve operational efficiency. Group revenue was AED 13.7 billion (US$ 3.7 billion) for the first six months of 2020-21, down 74% from AED 53.3 billion (US$ 14.5 billion) during the same period last year. 2011). In this article, we do a SWOT Analysis of Emirates Airlines. Unwittingly, they have been subsidising their national carriers through a fortress mentality of aeropolitical protection and the elimination of competition, and other primary sectors of their economies have suffered as a result.. Overall, the three strategies can be implemented without incurring extra costs. Digital Marketing and Social Media Strategy Analysis Report. Emirates received a capital injection of AED 11.3 billion (US$ 3.1 billion) from our ultimate shareholder, the Government of Dubai, and dnata tapped on various industry support programmes and availed a total relief of nearly AED 800 million in 2020-21. In analyzing product positioning, needs and wants are commonly referred to as product attributes. Notably, in Australia dnata began ground handling for Qantas at most of its major airports and GTA dnata, its joint-venture company in Canada, was awarded a five-year ground handling license for ramp, passenger, and cargo warehousing services at Vancouver International Airport. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Emirates Airlines SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.
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