Normally that process would be driven by a programming executive, but right now WCCO is without a brand manager, as Entercom labels the role. WCCO delivers the decision-makers the company is trying to reach. And he does them better than anyone.. Its driven by a generation of budget cuts across the industry., Theres one other problem, and its a big one. See our full republication guidelines for more information. The radio station was founded 99 years ago as WLAG at 710 AM; it became WCCO in 1924, its call letters reflecting its owners, the Washburn Crosby Co., a predecessor of General Mills. Will you help us keep it this way by supporting our nonprofit newsroom with a tax-deductible donation today? I even went to the KIMT station studio in rochester to see if they had requested CCO to be removed from the cable line up and their place was locked up like Ft Knox and they wouldn't answer their telecom at the door either. The station [is] sold on results for clients. Its a self-serving justification, of course, but it is also not without an element of truth. This cookie is set by GDPR Cookie Consent plugin. The studios were in the Oak Grove Hotel near Loring Park in Minneapolis. Its closest competitor, KSTP Radio (1500 AM), had just under an eight share. This cookie is set by GDPR Cookie Consent plugin. One reason for CCOs strength, says a competing radio programmer in town who did not want to be quoted publicly on a competitor, is that everything is for sale, and there is so much to sell. WCCO has more commercial inventory than any station in town. Bagwell's letter does say that "CBS is working with another translator operator that might potentially begin simulcasting the WCCO-TV signal to some viewers within KCCO-TV's current service contour.". Something in the next five years is going to change. Hubbard isnt going anywhere, and could be a buyer, but Anselmo says Entercom or Cumulus may choose to exit the market, to then grow in another. What were trying to do here is realign the use of the spectrum in a way that lets the market decide how much the supply will be and the demand will be, said Charles Meisch, spokesman for the FCC. WCCO broadcasters were known across the Midwest. We never really recovered, says former WCCO program director Jon Quick. People like Dave Lee are born, not made., Max attributes Lees effectiveness to constant preparation. With its diverse range of shows and topics covered, it has something to offer for everyone. You can also learn about all our free newsletter options. With the transition from analog to digital over-the-air signals, those who use home antennas can receive pristine (and, in many cases, high-definition) television broadcasts. A savvy contrarian would make several points in WCCOs defense. The large national radio groupsiHeart, Entercom, and Cumulus Mediacontrol most of the key dial positions in the Twin Cities. Miscellaneous Unclassified. KFAN has outpaced WCCO in talent development as well. Hanson declined an interview, but Bloom does not accept the thesis, saying he had numerous detailed conversations with Knoepke before his hire: [She] did not hire me because [she] was satisfied with 180 cume (see sidebar, below) and 4.5 share., Bloom believes he was hired to evolve to a sharper-edged news/current events format, but Knoepke got cold feet. Some observers and past employees believe it is very little; others say its near-absolute. You do something else. Even Lee calls it an opportunity to recreate the format.. The fine particles in the smoke can be harmful to people with lung or heart issues, and they can also affect the elderly and young children. CCO remains a powerful force in Twin Cities broadcasting, earning millions in revenue for its owner, Philadelphia-based Entercom Communications, now the second-largest radio group in America, following its purchase of CBS Radio in 2017. The station is dedicated to providing accurate and unbiased news coverage, as well as expert analysis and commentary. Northern Lights Broadcasting, the radio arm of the Pohlad family enterprises, which had paid $28 million to acquire GO 96.3 FM in 2007, put the station and its low-power sibling at 95.3 FM up for sale. Analytical cookies are used to understand how visitors interact with the website. Minnesotas agricultural sector long relied on CCO for commodity and crop prices. How can I pause and rewind live TV using the Spectrum TV app? The stations will be dark from 1 to 5 a.m. Friday, 1 to 11 a.m. Saturday and 6 to 11 a.m. Sunday for over-the-air antenna users and DirecTV and DISH subscribers, Channel 13 said. Other factors had an impact as well. She seemed like a big part of the team to just disappear like that. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. CCO held a 20 share as late as 1991, but by 1998, with Steve Cannon and Boone & Erickson all retired from their drive-time strongholds, the station had fallen to a 10 share. [8] In the 1930s, two additional 300-foot towers were added to increase the range of the station's signal. It was only six years ago that the United States completed a transition from analog to digital over-the-air signals. KNOW had yet to become a major competitive presence. The biggest problem is finding people qualified to update a heritage brand, says Langmyer. Not [be] sappy and placating, but challenge people to think for themselves.. 2.) Our biggest challenge is letting people know what were doing and finding a new audience, says Hepola, referring to the challenges of getting the word out about his new program. Even television wants part of CCOs legacy. A full day's programming of music and a large news operation could be heard clearly for 150 miles in all directions. The petition from Allen Medias KIMT/3 (Mason City, IA) was first reported here last year. For a series of live public-service emergency broadcasts in 1965 the St. Patrick's Day blizzard, the record April floods on the Minnesota and Mississippi Rivers, and the May 6 onslaught of 24 tornado touchdowns in the Twin Cities area the station earned the George Foster Peabody, DuPont, and Sigma Delta Chi awards. It remains a CBS affiliate. Hes in a lot of different settings. Jim Borgrud, president of Selective TV, said that is a reference to the potential deal with Selective TV. r/Minnesota is what YOU make it! He has a great voice. When Knoepke says she has no concerns about revenues rebounding, it must be taken with a grain of salt for a single reason: Dave Lee is retiring. CBS affiliate WCCO is turning off its KCCO-TV signal for the Alexandria area at the end of the year, but Selective TV based in Douglas County is hopeful it will be able to relay WCCO programming. Programmers in town told TCBthat by simulcasting Twins baseball, Entercom has effectively killed The Wolfs ability to hold an all-day audience. The WCCO-TV signal is back to full power again after being out for several hours on Sunday for people who watch over-the-air or through satellite companies that receive the signal from the transmitter. Community Music. PM drive cohost Jordana Green is a highly observant Jew, Cory Hepola is in a mixed-race marriage and is father to Black children, and late evening host Henry Lake is Black. Call any sports play-by-play. KFAN works so well because its not about a formula, says Hartman, its about talent.. The final factor limiting WCCOs reach is that, like most radio stations in America, it is owned by an overleveraged media company that reported miserable 2020 results. Obvious local radio competitors thatTCBspoke to are uninterested or hemmed in by noncompete clauses or contracts. Visit the Downdetector Methodology page to learn more about how Downdetector collects status information and detects problems. Radio is no exception, butCCO has defied convention. The statements and views expressed in this posting are my own and do not reflect those of Gray Television. 75% of the state is experiencing severe drought. And Lees prowess is known throughout town. As of the latest U.S. Drought Monitor Report, 75% of the state is experiencing severe drought. Rumors abound that WCCO-TV morning anchor Jason Derusha is high on the stations list of possible successors, and the former CBS corporate siblings might even look to simulcast some of his 4:30 a.m.7 a.m. TV newscast. Officials advise that people in sensitive groups limit time outside and avoid strenuous exercise or activity. KMNB, a radio station (102.9 FM) licensed to serve Minneapolis, Minnesota, which used the call sign WCCO-FM from May 1969 to November 1983. WCCO is also a PEP station for the Emergency Alert System. WCCO 830 AM (CBS) One of the nation's great stations and a big part of Twin Cities and Minnesota radio history. The stations farm director was feted across the states ag belt and held down important on-air segments each day. The agency encourages people who are affected by unhealthy air quality, such as the elderly or those with respiratory or heart conditions, to limit their physical activity and take the proper precautions. As Lee moves from drive time to a photo on the stations wall of fame, WCCO faces the same question it has faced throughout the last quarter-century: What is the cure for its chronic audience atrophy, and is it worse than the disease? Public radio started acting like real radio, promoting, employing formatics [programming techniques to hold listeners attention], says Bloom. Finally, WCCO remains a cash machine with a community of satisfied advertising partners. WCCOs downturn may not have been as great due to the buoyancy of political advertising last year.). He became a regional celeb at KFGO, where his stock in trade was comedy bits trading on the dialects and folkways of North Dakotans, not dissimilar to the schtick of Charlie Boone and Roger Erickson. Personally, I'm glad to see her off the air. The MPCA says fine particle levels will begin to improve Tuesday as southerly winds begin pushing the smoke out of the state. "I don't know why (CBS) would want lose that market share up here," said Lonnie Wing, a Selective TV board member. Big changes at WCCO Radio were announced Tuesday morning as "The Good Neighbor" formally introduced longtime morning television anchor Jason DeRusha as its new afternoon drive host. [5] Broadcasts resumed less than two months later on October 2, 1924, from its current transmitter site in Coon Rapids, and with studios in the then-new Nicollet Hotel.[6]. Development of talent is an industrywide problem, says Bloom. Relatively affluent cord cutters using over-the-air signals by choice could find viewing alternatives with relative ease, but the poor who use free over-the-air TV because they cant afford to pay for TV might see their viewing choices dwindle. Reporter Jason Derusha bid goodbye to WCCO This Morning on June 23 after 19 years of his service on the TV network. Read more Caret down Live now Play Adam and Jordana Play Listen until 5pm Live See full schedule Earlier Today Play Thursday - Apr 27, 2023 Today The cookie is used to store the user consent for the cookies in the category "Analytics". If it can stave off additional audience erosion, it can tread water for a long time before sinking below the horizon. I want us to think big, address diversity and inclusion with smart, qualified hosts. If you want to look at building new audience, you need to be on FM.. Reduce or eliminate splitters or connectors that are not needed. There is no band on the internet other than bandwidth, so WCCO is at no competitive disadvantage online, and is increasingly adept at promoting and marketing its digital content. With 50,000 watts of power (the maximum permitted) and a nondirectional signal, WCCO reaches much of Minnesota and parts of Wisconsin and Iowa by day, along with a wide area of the Central United States and Central Canada at night. FM was a niche technology; in the 1960s, most cars lacked FM radios. Without a deal, viewers that relied on the KCCO signal may not be able to pick up CBS. A decade later, in early 1979, with an FM band now full of competitors, CCO still drew over a 30 share. And thats where attracting marquee talent to AM drive is a challenge. To republish, copy the HTML at right, which includes our tracking pixel, all paragraph styles and hyperlinks, the author byline and credit to MinnPost. WCCOs inability to develop its next generation of program hosts is at the core of the stations audience struggles. This cookie is set by GDPR Cookie Consent plugin. Thats why [KFANs] Dan [Barreiro] is the best show in town right now.. Knoepke proudly notes the stations online listenership was up 47 percent year over year. He graduated from the University of North Dakota, then hopped to jobs in Grand Forks and Fargo. Cable systems are allowed to carry out-of-market stations if they are on the list for their county or city. In the 1950s, as network programming was shifting from radio to television, WCCO switched to a full-service middle-of-the-road format, including popular music, news, sports, and talk. They would need only to rescan for stations that have new channel locations. DeRusha, who announced last week that he's leaving his role as the lead anchor of WCCO This Morning, will anchor his final television broadcast on June 23. Its a weekly conversation. [12][13], In 2018, WCCO returned to the moniker "News/Talk 830 WCCO" with its logo reflecting the change.[14]. Certain conditions can make the signal reach much farther. KFAN was still struggling on the AM band. 2023 CBS Broadcasting Inc. All Rights Reserved. WCCO became the radio home of Minnesota Timberwolves basketball team starting with the 20112012 season, acquiring the broadcast rights from rival AM 1130 KFAN. You also have the option to opt-out of these cookies. The Selective TV signal covers about a 40-mile radius from its tower near Garfield. For the first time in its history, WCCOs biggest programming niches are owned by competitors. What message if anything do you get when you tune to it? Under the right conditions, it reaches into portions of South Dakota. Even the stations detractors acknowledge this is not an easy proposition. 1968 was CCOs high-water mark in the ratings era. CBS bought WCCO from General Mills in 1932, and switched its network affiliation to the CBS Radio Network. Management manned the mics for five weeks. Historically, only Gray TV NBC affiliate KTTC/10 was located in Rochester, but both KIMT and Hubbard ABC affiliate KAAL/6 (Austin) have begun originating full newscasts from the city in recent years. [WCCO] overachieves in revenue vs. audience size, says Mark Fratrik, chief economist at BIA Kelsey, a consulting firm that advises the industry. The advertising load in morning drive is particularly heavy. We see that you have javascript disabled. WCCO Radio remains the storied icon of Twin Cities broadcasting. This cookie is set by GDPR Cookie Consent plugin.
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