One of the biggest female rappers to emerge from Atlanta, Latto, has released a creative and daring statement.
‘It’s Givin‘ is arguably an anthem for females out there from all walks of life. Latto has been one of my favorite of the current “IT GIRLS.” Her consistent work ethic and growth in storytelling have been a joy to observe. This song and its visuals are a true testament to that.
The music video kicks off when a playful sound plays in the background then the camera zooms into what seems to be a Barbie dream house, and smash! The little doll house gets stomped on by Latto’s black high-heeled boot. It could be a statement that women aren’t just pretty and soft. Latto’s stance and black bodysuit confirm my sentiments.
She looks like a feminist boss lady, with her female team behind her. All beautiful, different in their own right, and powerful. Powerful just as any woman is. Latto seems to be on a woman-empowering theme with her current releases and I’m not mad at it.
The ‘It’s Givin’ music video is giving me cinematography, storyline, women, synchronicity, and excellence. Latto recruited a bunch of female celebrities namely Halle Bailey, Chloe Bailey, Ella Mai, Angela Simmons, etc. And that bumped the whole video to a 10/10!
Latto, her team, and everyone in this video did an impeccable job with these visuals. Tune into the video below.