I’m in London, I like to go shop at the mall lyrics from BIA‘s single, London, which has manifested into a huge partnership for the rapper.
“Introducing BIA x KISS, a curated collection of the multi-platinum artist’s go-to glam faves. BIA’s lyrics are powered by her hard-won self-assurance… and her nails & lashes are powered by KISS.”
Her Growth As An Independent Artist
BIA’s growth after departing RCA Records, Pharrell’s label to being independent is so fulfilling. Her unique voice, immaculate fashion sense, and great support system have skyrocketed her place in the commercial industry.
In an interview she did years ago with Wonderland magazine, she touches on her departure to being independent.
“I feel like when you’re a new artist, the most important part is just having people believe in you. Having them really gives you the fuel to keep going.”
Her price tag went up after this feature. Now she’s the most sought-after featured artist on Hip Hop tunes. She’s everywhere. I am proud of her, just because of the journey she has been on to get to where she is now.
Now, as an independent artist, she is the face of one of the biggest beauty companies in the entire world. As an international ambassador. This is an enormous deal.
KISS‘ SVP of Global Marketing, Annette DeVita-Goldstein, says this partnership is “BIA’s rising star power combined with her adoration for blingy, beautiful nails and big, bold lashes makes her a great ambassador for our brand.”
With that being said, let me go listen to Cover Girl by our girl, BIA.