Self-proclaimed “Icy Queen” Saweetie has partnered with Crocs for her own Icy Jibbitz collection. Crocs is an American company that produces and mass manufactures footwear, and clogs. These clogs, or rather Crocs, have been on the footwear market for years.
They became more in demand after Nicki Minaj wore them on her Instagram page last year. She caused a media storm and a 4,900% increase in demand for the same pink crocs. It is impressive how in demand they are, even after all this time.
The Icy Business Lady
Saweetie a.k.a. miss-get-to-the-bag is literally one of a few female rappers who know how to use her American privileges to her own benevolence. Ever since she hit the commercial music scene, she has grabbed opportunities- one after the other.
A collaboration with Crocs is another ante-up for herself. Saweetie competes with herself, and truthfully, that’s the most positive way to elevate as an individual. One thing I love and respect about Saweetie is her ability to be nonchalant, and drama-free, all about teaching her “Icy Gang” to be their own boss. She’s a cookie-cutter representation of a pretty woman who is about the bag and enjoying life.
More About the Crocs Partnership
In her press release for this new business move, she says,
“My fans can now put the icing on any outfit using the Jibbitz charms I designed alongside Crocs—one of my favorite brands and one that values self-expression as much as I do!” The new endeavor will feature a limited-edition collection of charms that “embody everything she loves, which includes ‘doing the most, being shiny and looking icy.”
The Icy Jibbitz Crocs are grazed with bling charms, butterflies, and snowflakes which reference Tap In, Icy Season. Saweetie additionally brought on Obsess, a virtual store that partners with brands for e-commerce help, and 3D 360-degree setup help. So essentially, they use gamification techniques to be of service to brands out there. Here, it’ll be a partnership that’ll bring Saweetie and her fans closer with interactive gamification techniques.
Saweetie is certainly a woman who has the Midas touch for her business ventures. She sure knows how to keep a fan on their toes in anticipation of her next move.